The definition of ‘Web-Designer’ is quite possibly one of the more over-used & misunderstood titles within the I.T. market. For anyone looking to get into the industry, an explanation about the different facets might help to make things clear.
Web-Design involves the technical components of a website as well as the creative aspects. To the average man or women on the street, a ‘web-designer’ is someone who designs the ‘look’ & ‘feel’ of a site. Many of us might consider a web designer a form of ‘artist’. The truth is every web-designer’s job is an ‘inter-related’ mixture of technical know-how and design-creativity – & the two have become very hard to separate. It will become much more evident how things fit together when we break the work down into its various roles.
People who design and construct the images and graphic symbols to go on a web-site are known as graphic-artists. In real terms, graphic-artists are generally not really web-designers. More commonly they’re multimedia artists who use software like Adobe Photoshop and Flash to produce their results. Typically, they’ll have an art background, & may possibly have studied at university or college level. More than anything else, this kind of role involves a sound creative talent.
Next, there are the web site designers, who utilise design environments like Dreamweaver to produce the lay-out & ‘feel’ of the site. They use the visuals which are supplied by the graphic-artist, and talk with their clients to initially create the ‘feel’ and ‘navigational’ structure of the web-site. A large number of novice site designers put emphasis to begin with on the format of the website, as opposed to its ‘function’. However, to truly create a useful website, you have to start with an understanding of the things you require the website to actually do. It could be that it is essentially a web based brochure, or an e-commerce site where merchandise can be purchased directly. Quite possibly much like this website the chief purpose is easy access to relevant information, or it could be it’s going to be a showcase for items via video and a heavily graphical inter-face.
Whatever you require from a web site, it must – at it’s most basic level – carry out the ‘function’ for which its designed. There’s little value in making a visually interesting site that’s extremely hard for individuals to find their way around! The over-riding goal of every good web-designers is for people to go to their website on a regular basis – so it needs to be a comfortable and satisfying experience.
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